What's the nagging question of the moment? Is Google+ really poised to knock out Facebook? Well, that question presents a mixed bag of theories.
In late June, Google, once again, solidified its interest in taking over the internet, and subsequently, the world, with the introduction of the the Google+ social networking platform. Although a newbie on the block, and going up against social networking juggernaut Facebook, the search engine giant has already reached 29 million visitors globally in July.
To better understand the inherent difference between the two platforms, I've used this Technobombs infographic with my clients:
But is it really a threat to Facebook? David Kirkpatrick, author of the "Facebook Effect" seems to think not:
I have to echo the same sentiment as Kilpatrick, Google+, although an interesting platform, has a lot of catching up to do. In fact, Google recently announced that it will start adding games from Zynga and Rovio, social game makers whom have already seen tremendous success with Facebook. Also, Google+ touts great visitor numbers and interest, but how loyal are its visitors to the platform? Only time will tell.
All in all, Facebook and Google+ appeal to two completely different audiences. Google+ has done a wonderful job with building buzz about a platform that appeals to the Diggerati, maintaining that buzz, engagement and surpassing what Facebook has already accomplished is a completely different story.
