The Results Are In - Social TV is a Hit

By now, it's no secret - TV is driving social. Need more proof? For example, "Glee" viewers dutifully tweet their favorite bits of dialogue right into their Twitter streams, or a specific team would trend on Twotter because it was doing great (or sucking) in the game being broadcast at that verymoment on ESPN. More recent examples are The X Factor, The Voice and now, Dexter. Yes, TV is in fact driving our social (media) engagement in real-time.

According to Mark Ghuneim of Wiredset, "Social TV could not be heating up more. Because engagement is really starting to map to currency." The networks that "get it," he added, "are using the social graph tomeasure the effectiveness of their marketing spend, for real-time audience research to understand the demographics of their viewers, to be smarter about how production dollars are spentand what content will resonate. And especially to demonstrate to advertisers the value of the network off the network."

GetGlue seems to be the entertainment social network du jour, so if you're still having a hard time grasping just how powerful the intersection of entertainment content and social media can be, take a look at the following stats:

GetGlue

GetGlue, which launched in June of last year. It is slated as

a social network for entertainment , I would take this

a step further and call it a

gamified social network, meaning that it allows its

members to earn virtual badges and points once they

check-in and consume media.

• This past August, the networkhit a high of 11.5 million check-ins, driven by partnerships with big broadcast and cable networks from ABC and Fox to Showtime and HBO. (The summer's most popular show on GetGlue was "True Blood" with 490,787 total check-ins.)
• GetGlue users seem most excited about publicly declaring their devotion to returning shows like CBS's "The Big Bang Theory," whichhas been experiencing a ratings surge in its fifth season; it has won its night (Thursday) each of its first two weeks back in prime time with freshepisodes.

Dummenco, S. Showtime's 'Dexter' is Totally Killing It In GetGlue. Retrieved from http://adage.com/article/trending-topics/showtime-s-dexter-totally-killing-getglue/230196/ on October 16, 2011.