Do you still have a Myspace page? Do you even remember your log in? Neither do I. The last time I checked my Myspace page, it had to be 2005.
The story of Myspace's meteoric rise and equally meteoric demise is very well known. Justin Timberlake's and the Vanderhook brothers' acquisition of the network made headlines. And, JT's major Myspace announcement at this year's CES made somewhat of a ripple. But does Myspace have what it takes to come back?
JT is at the reigns, not only as co-owner, but as Creative Strategy lead. And he's cool. He's funny. He's talented. And, as we've seen over the past few years, Hollywood has really been the impetus for creating and curating content. So that must be an elixir for success, right?
Well, the new Myspace is supposed to be designed for social entertainment - music, TV, movies. Recently, the Myspace 3 (what I lovingly refer to JT and Vanderhook brothers as) unveiled a new music player. Later in the year, Myspace will unveil Myspace TV, its social entertainment sharing platform, available on connected TVs and mobile devices. Myspace TV will eventually expand beyond music to encompass movies, news, sports and reality channels, with a growing lineup of today’s most popular broadcast and on-demand content.
"We're ready to take television and entertainment to the next step by upgrading it to the social networking experience," said Timberlake. "Why text or email your friends to talk about your favorite programs after they've aired when you could be sharing the experience with real-time interactivity from anywhere across the globe?"
Sounds awesome - If it weren't already done.
Youtube is rolling out its premium branded content channels. We have social networks dedicated to music and there are plenty of new platforms going gangbusters on TV (GetGlue, Miso). So what is left?
Perhaps the appeal of Myspace and all of it iterations will be the fact that all of these social entertainment experiences can live in one place. Or, and it's quite possible, JT will properly leverage his star power and rally an unprecedented level of support and openness from Hollywood (with respect to content), giving fans the most intimate and immersive entertainment experience yet.
I am not sure, but if I am going to find out, I'll need to remember that damn login.
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