The Secrets of Retail Distribution Deals ....Part II

In our previous post, we discussed some preliminary measures you can take to help score a major distribution deal for your product with a major retailer.  In this post, we'll take a brief look at some of the lesser considered tactics that are just as helpful and successful.

1. Don't underestimate the power of DRTV.
There's a reason why so many products launch on channels and platforms like the Home Shopping Network - because they work!  And now, with some many platforms being seamless transmedia shopping experiences (in home, online, mobile, and retail), it is even more appealing to consider.

2. Opt for a broker.
Did you know that you can save time and effort by enlisting the help of a sales broker?  A good sales broker can work on your products behalf and actually place your product on the shelves in retail stores.  The downside is it will require a cut in revenue, as most work on a commission, but with products placed in stores and increased sales, it will be well worth it.

Of course, there are numerous ways to to score a lucrative distribution deal, including, but not limited to  catalogs, VARS (value-added resellers) and dealer networks, but this list should help sum it up.  What do you think? Can you share some of your success or horror stories with your retail distribution deals?