Summary
Highly effective, creative + intuitive marketing, communications, branding and engagement strategist with more than 12 years of professional agency, corporate and executive leadership experience. Extensive expertise in developing, implementing and evaluating B2B and B2C marketing plans + strategy, business development, PR campaigns, brand planning + architecture.
Industries of Expertise: mobile, technology, retail, healthcare, fashion/beauty/lifestyle and consumer packaged goods.
Areas of Expertise: mobile and web app start-ups, channel partners, M&A. Keen focus on transmedia and content - mobile, lifestyle, retail, CPG, entertainment, technology, digital and social platforms. Campaign and Platform distribution strategic planning and analysis, client relations.
Industries of Expertise: mobile, technology, retail, healthcare, fashion/beauty/lifestyle and consumer packaged goods.
Areas of Expertise: mobile and web app start-ups, channel partners, M&A. Keen focus on transmedia and content - mobile, lifestyle, retail, CPG, entertainment, technology, digital and social platforms. Campaign and Platform distribution strategic planning and analysis, client relations.
Specialties
Strategic planning. Mobile marketing. Branded entertainment. Direct Response. Emerging communications, platforms and technology. Social media. Diversity marketing. Media planning. Marketing research. Behavioral targeting.
Experience
PR Manager
UPS
Public Company; 10,001+ employees; UPS; Transportation/Trucking/Railroad industry
June 2012 – Present (2 months) Greater Atlanta Area
Client Services, Account Supervisor/Strategist
MWR, an Ascentium Agency
Privately Held; 51-200 employees; Marketing and Advertising industry
June 2010 – January 2012 (1 year 8 months) Atlanta, GA
Work closely with mobile and technology clients developing B2B and B2C mobile, digital, social and traditional/direct response marketing campaigns. Links strategy to client business objectives with specific focus on work streams and management of social media, digital and entertainment content. Generates leads and leads Ascentium agency insight, intellectual capital. Supports organic business growth and account development. Manage and support local and remote account, creative and technical team of 30.
-Supports seven account groups
-Client point of contact throughout all phases of project from planning to project completion
-Developed strategy plans and presentations (internal and external)
-Led market research projects including competitive analysis
-Accountable for client relationships, partnerships, engagement definition and revenue generation
-Identified and analyzed key strategy issues, business challenges and trends
-Supports seven account groups
-Client point of contact throughout all phases of project from planning to project completion
-Developed strategy plans and presentations (internal and external)
-Led market research projects including competitive analysis
-Accountable for client relationships, partnerships, engagement definition and revenue generation
-Identified and analyzed key strategy issues, business challenges and trends
Sr. Strategist - Transmedia - Converged and Emerging, Digital, Social and Entertainment Engagement
Privately Held; 201-500 employees; Marketing and Advertising industry
June 2010 – January 2012 (1 year 8 months) Greater Atlanta Area
EVP Marketing, Communications & Branding Operations
Chartaride
Privately Held; 1-10 employees; Computer Software industry
December 2007 – 2010 (3 years) Greater Atlanta Area
Location-based Mobile and Web app start-up.
Developed corporate communications plans and policies, marketing analysis and plan and channel partner schema. Helped lead company through successful Round 1 funding and subsequent acquisition:
- Venture funding, M&A
- Distribution and Business unit strategy development
- Spearheaded B2B and B2C traditional, digital OOH, mobile broadcast and social campaigns. Conceptual and creative direction.
- Strategic planning and positioning, budgeting, partnerships and forecasting.
- Agency partner management
- Managed global remote and onsite team of 20.
Developed corporate communications plans and policies, marketing analysis and plan and channel partner schema. Helped lead company through successful Round 1 funding and subsequent acquisition:
- Venture funding, M&A
- Distribution and Business unit strategy development
- Spearheaded B2B and B2C traditional, digital OOH, mobile broadcast and social campaigns. Conceptual and creative direction.
- Strategic planning and positioning, budgeting, partnerships and forecasting.
- Agency partner management
- Managed global remote and onsite team of 20.
Principal/Consultant
black lotus pr
December 2004 – 2008 (4 years) Atlanta, New York
Public relations, marketing and branding operations consultancy.
Direct client engagements, leads, + prospecting for strategic traditional, digital + experiential communications firm serving clients across multiple states. Traditional + new/social media. Manage full lifecycle of accounts. Spearheaded strategies+ tactics for digital campaigns to ensure brand relevancy, connection, engagement + loyalty. Improve client + agency metrics through aggressive SEO, viral, experiential, + behavioral stratagem. Industries include hospitality, government, non-profit, global investment/trade, beauty, fashion + retail.
Direct client engagements, leads, + prospecting for strategic traditional, digital + experiential communications firm serving clients across multiple states. Traditional + new/social media. Manage full lifecycle of accounts. Spearheaded strategies+ tactics for digital campaigns to ensure brand relevancy, connection, engagement + loyalty. Improve client + agency metrics through aggressive SEO, viral, experiential, + behavioral stratagem. Industries include hospitality, government, non-profit, global investment/trade, beauty, fashion + retail.
1 visible recommendation for this position
Director Marketing & Public Relations
Muevelo Magazine
August 2002 – January 2004 (1 year 6 months)
New launch national, Spanish-Language Celebrity, fashion + lifestyle magazine.
Spearheaded sales + marketing, including strategic marketing plan, digital/traditional platforms, PR, + sales teams in Los Angeles, Miami, New York, Dallas, + Bogota. Directed brand development + external vendor resources.
Spearheaded sales + marketing, including strategic marketing plan, digital/traditional platforms, PR, + sales teams in Los Angeles, Miami, New York, Dallas, + Bogota. Directed brand development + external vendor resources.
Sr. Account Manager
b mass communication
June 1999 – August 2002 (3 years 3 months)
Full service communications + advertising agency. Specializing in multicultural +youth marketing.
Managed marketing functions, online awareness, acquisition, and retention programs, PR, identity/positioning and client service.
Managed marketing functions, online awareness, acquisition, and retention programs, PR, identity/positioning and client service.
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